Broga Classes Headed to the Mandarin Oriental Hotel
When you think of The Spa at the Mandarin Oriental, visions of luxurious treatments usually come to mind. Well now, the spa is offering an unexpected fitness option for men: Broga, aka, “Yoga for Bros.” Broga was founded in Massachusetts by Robert Sidoti, who lives in Martha’s Vineyard, and Adam O’Neill, who lives in Winthrop. The classes were developed to make yoga more appealing, accessible, and beneficial for men.
‘Broga’ Caters to Guys Wary of Yoga
TODAY Health | By Cari Nierenberg
Tired of hearing a wife, girlfriend, mother, sister or female friend sing the praises of yoga, some guys will eventually man up and tag along to a class. Once there, in many studios, he might be one of few downward facing dudes.
Being the only man surrounded by a room of limber ladies in tight-fitting yoga pants might sound like paradise. But it gets rough when the gal on the next mat can touch her nose to her knees and the guy can barely bend over to reach his toes.
March 30, 2012 at 3:33 PM| Somerville, MA | By Chris Orchard
Adam O’Neill, who co-founded broga—a name he admits is a little “silly”—is the first to tell you that yoga in the United States is mostly a feminine pursuit. “It was marketed toward women and designed for women,” he said.
Co-founders Robert Sidoti and Adam O’Neill created Broga as a safe space for men who may be self-conscious about not being as flexible as the woman on the mat next to them in class, or want the benefits of yoga without the Sanskrit chanting. The studio’s website reassures men: “Broga is a yoga class geared for men (where it’s okay if you can’t touch your toes).”
March 29, 2012 at 7:34 am ET
Do men need their own yoga studio?
Co-founders of the Massachusetts-based Broga yoga studio certainly thought so, touting their program as a “strong” and “energetic” class “where it’s okay if you can’t touch your toes.” Putting aside the fact that it’s okay in any yoga class if you can’t touch your toes, there is certainly some truth to the subtext here: stereotypically, yoga often isn’t exactly viewed as a hyper-masculine pursuit.