Dear Friends and Partners,
We’re thrilled to share a major announcement with you today, and to offer you an exclusive sneak peek.
Broga® Yoga (Broga LLC) has merged with Yoga for Men (Yoga for Men LLC), and formed a new company called, YFM.
YFM = Yoga. Fitness. Mindfulness.
The hard work we’ve put into building Broga® for these past many years will proceed uninterrupted. We will continue to offer Broga®-branded events, workshops, instructor training courses, and retreats. We remain – and we hope you do too! – fully committed to the Broga mission: To make yoga more accessible, appealing, and rewarding to everyone — especially men.
Over the years, we’ve had the pleasure of getting to know the team at Yoga for Men. They’re a great group of amazing people doing meaningful work.
Recently, while working together on cross-promotional activities, it became clear that there were strong synergies. Aside from the easy rapport, a shared vision, and natural collaboration, we also saw that each side brought complimentary skills.
- The Yoga for Men team has fostered a significant online community and built a successful online apparel store. They also have outstanding video content, some of which has been used for a compelling study on Veterans with PTSD.
- At Broga, as you know, we’ve long focused on instructor training/support and events, while building a library of videos in Broga Online Studios (‘the BOSS’).
WHAT DOES THIS MEAN?
After some discussions, the question became: If Broga and Yoga for Men merged, what would we do?
…And part of the answer to that question is what we want to share with you today.
The new company, YFM, is launching a brand new subscription-based video streaming platform at YFM.tv!
In addition to videos featuring top instructors across a range of modalities – a variety of yoga formats, pilates, functional training, cardio workouts, and guided mindfulness practices – members will also have access to exclusive discounts on apparel, training courses, and live events.
- Please submit your own email address.
- Refer AT LEAST two friends — *refer as many as you’d like* — to stock up on FREE ACCESS in advance.
- Email firstname.lastname@example.org with any thoughts.
We look forward to your feedback… Don’t forget to sign up!
Onward and upward!!
Adam, Robert, Chuck, & Katie
PS – Check it out: www.yfm.tv. See you there…
FYI — In the coming weeks, Yoga for Men will transition to the new brand, YFM. Broga will remain a distinct brand under the YFM umbrella. Together, we have some exciting partnerships in the works — e.g. pro athletes, massive brands, and more. We’re also partners in some incredible new research that we’ll share more about soon.